Reference amounts utilised in front of package nutrition labelling

impact on product healthfulness evaluations

Monique M. Raats, Sophie Hieke, Corinne Jola, C. Hodgkins, J. Kennedy, Josephine Wills

Research output: Contribution to journalArticle

6 Citations (Scopus)
24 Downloads (Pure)

Abstract

Background/Objectives: The research question addressed in this paper is how different reference amounts utilised in front of package nutrition labelling influence evaluation of product healthfulness. Subjects/Methods: A total of 13 117 participants from six European countries (Germany, UK, Spain, France, Poland and Sweden) were recruited via online panels. A mixed between/within-subject factorial design was employed with food (biscuits, sandwiches, yogurts), healthfulness and presence of Guideline Daily Amounts as within-subjects factors and reference amount (‘per 100 g’, ‘typical portion’, ‘half portion’) and country as between-subjects factors. Results: Overall, people correctly ranked foods according to their objective healthfulness as defined by risk nutrients alone, and could distinguish between more and less healthful variants of foods. General healthfulness associations with the three product categories do not appear to have had a strong influence on product ratings. This study shows that where the reference amount of ‘per 100 g’ is very different from the ‘typical’ portion size, as was the case for biscuits, products with a ‘per 100 g’ label are rated significantly less healthful than the ‘typical’ or ‘half typical’ portions. Conclusion: The results indicate that across the three food categories, consumers do factor the reference amount, that is, the quantity of food for which the nutritional information is being presented, into their judgements of healthfulness. Therefore, appropriate reference amounts are also of importance for the effective presentation of nutritional information.
Original languageEnglish
Pages (from-to)619-625
Number of pages7
JournalEuropean Journal of Clinical Nutrition
Volume69
DOIs
Publication statusPublished - 5 Nov 2014

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Food Labeling
Food
Portion Size
Yogurt
Poland
Sweden
Spain
France
Germany
Guidelines
Research

Cite this

Raats, Monique M. ; Hieke, Sophie ; Jola, Corinne ; Hodgkins, C. ; Kennedy, J. ; Wills, Josephine. / Reference amounts utilised in front of package nutrition labelling : impact on product healthfulness evaluations. In: European Journal of Clinical Nutrition. 2014 ; Vol. 69. pp. 619-625.
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Reference amounts utilised in front of package nutrition labelling : impact on product healthfulness evaluations. / Raats, Monique M.; Hieke, Sophie; Jola, Corinne; Hodgkins, C.; Kennedy, J.; Wills, Josephine.

In: European Journal of Clinical Nutrition, Vol. 69, 05.11.2014, p. 619-625.

Research output: Contribution to journalArticle

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