Restoring drinking water acceptance following a waterborne disease outbreak: the role of trust, risk perception, and communication

Boyka Bratanova, Greg Morrison, Chris Fife-Schaw, Jonathan Chenoweth, Mikael Mangold

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

Although research shows that acceptance, trust, and risk perception are often related, little is known about the underlying patterns of causality among the three constructs. In the context of a waterborne disease outbreak, we explored via zeroorder/partial correlation analysis whether acceptance predicts both trust and risk perception (associationist model), or whether trust influences risk perception and acceptance (causal chain model). The results supported the causal chain model suggesting a causal role for trust.A subsequent path analysis confirmed that the effect of trust on acceptance is fully mediated by risk perception. It also revealed that trust is positively predicted by prior institutional trust and communication with the public. Implications of the findings for response strategies to contamination events are discussed.
Original languageEnglish
Pages (from-to)1761-1770
Number of pages10
JournalJournal of Applied Social Psychology
Volume43
Issue number9
Early online date4 Aug 2013
DOIs
Publication statusPublished - Sep 2013

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