Abstract
This paper presents initial findings of a preliminary examination of self-service at petrol stations in the United Arab Emirates (UAE). Informal discussions were held with 30 taxi drivers in four of the largest emirates in the UAE and a diary account was kept over a period three months. This fine-grained approach combines conversation, discourse and narrative analyses to conclude that self-service marketing at petrol forecourts was not yet a practical reality owing to a variety of cultural nuances in the country. However, there are indications that self-service can be better marketed in this sector, but would require further research into the underlying attitudes towards the concept and the development of marketing strategies towards changing these.
| Original language | English |
|---|---|
| Pages (from-to) | 104-116 |
| Number of pages | 13 |
| Journal | International Journal of Business and Globalisation |
| Volume | 6 |
| Issue number | 1 |
| Early online date | 3 Dec 2010 |
| DOIs | |
| Publication status | Published - 2011 |
| Externally published | Yes |
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Self-service at UAE petrol forecourts : marketing in unfamiliar terrain? / Madichie, Nnamdi O.
In: International Journal of Business and Globalisation, Vol. 6, No. 1, 2011, p. 104-116.Research output: Contribution to journal › Article
TY - JOUR
T1 - Self-service at UAE petrol forecourts
T2 - marketing in unfamiliar terrain?
AU - Madichie, Nnamdi O.
PY - 2011
Y1 - 2011
N2 - This paper presents initial findings of a preliminary examination of self-service at petrol stations in the United Arab Emirates (UAE). Informal discussions were held with 30 taxi drivers in four of the largest emirates in the UAE and a diary account was kept over a period three months. This fine-grained approach combines conversation, discourse and narrative analyses to conclude that self-service marketing at petrol forecourts was not yet a practical reality owing to a variety of cultural nuances in the country. However, there are indications that self-service can be better marketed in this sector, but would require further research into the underlying attitudes towards the concept and the development of marketing strategies towards changing these.
AB - This paper presents initial findings of a preliminary examination of self-service at petrol stations in the United Arab Emirates (UAE). Informal discussions were held with 30 taxi drivers in four of the largest emirates in the UAE and a diary account was kept over a period three months. This fine-grained approach combines conversation, discourse and narrative analyses to conclude that self-service marketing at petrol forecourts was not yet a practical reality owing to a variety of cultural nuances in the country. However, there are indications that self-service can be better marketed in this sector, but would require further research into the underlying attitudes towards the concept and the development of marketing strategies towards changing these.
U2 - 10.1504/IJBG.2011.037323
DO - 10.1504/IJBG.2011.037323
M3 - Article
AN - SCOPUS:84945725450
VL - 6
SP - 104
EP - 116
JO - International Journal of Business and Globalisation
JF - International Journal of Business and Globalisation
SN - 1753-3627
IS - 1
ER -