Introducing new technology into new markets can be problematic if that technology does not fit in with the expectations and behaviours of the new user group. This research explored the issues with expanding the use of ATMs in China. A collaborative exploration was carried out using multiple research methods. This research highlighted key areas which could have resulted in poor use and acceptance of the ATM in China. Carrying out this research before release allowed these issues to be identified and redesigns evaluated before the release of the product.
|Title of host publication||The bigger picture|
|Subtitle of host publication||the 19th British HCI Group annual conference, proceedings|
|Editors||Lachlan MacKinnon, Olav Bertelsen, Nick Bryan-Kinns|
|Publisher||British Computer Society|
|Number of pages||6|
|Publication status||Published - 2005|
|Event||19th British HCI Group Annual Conference: The bigger picture - Napier University, Edinburgh, United Kingdom|
Duration: 5 Sep 2005 → 9 Sep 2005
|Conference||19th British HCI Group Annual Conference|
|Abbreviated title||HCI 2005|
|Period||5/09/05 → 9/09/05|
Liu, Z., Coventry, L., White, R., Wu, H., & Johnson, G. (2005). Self-service technology in China: exploring usability and consumer issues. In L. MacKinnon, O. Bertelsen, & N. Bryan-Kinns (Eds.), The bigger picture: the 19th British HCI Group annual conference, proceedings (Vol. 2, pp. 173-178). British Computer Society.