Self-service technology in China: exploring usability and consumer issues

Zhengjie Liu, Lynne Coventry, Rachel White, Huijuan Wu, Graham Johnson

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Introducing new technology into new markets can be problematic if that technology does not fit in with the expectations and behaviours of the new user group. This research explored the issues with expanding the use of ATMs in China. A collaborative exploration was carried out using multiple research methods. This research highlighted key areas which could have resulted in poor use and acceptance of the ATM in China. Carrying out this research before release allowed these issues to be identified and redesigns evaluated before the release of the product.
Original languageEnglish
Title of host publicationThe bigger picture
Subtitle of host publicationthe 19th British HCI Group annual conference, proceedings
EditorsLachlan MacKinnon, Olav Bertelsen, Nick Bryan-Kinns
PublisherBritish Computer Society
Number of pages6
ISBN (Print)1902505697
Publication statusPublished - 2005
Externally publishedYes
Event19th British HCI Group Annual Conference: The bigger picture - Napier University, Edinburgh, United Kingdom
Duration: 5 Sep 20059 Sep 2005
Conference number: 19th (programme)


Conference19th British HCI Group Annual Conference
Abbreviated titleHCI 2005
Country/TerritoryUnited Kingdom
Internet address


  • Cross cultural research
  • Usability evaluation


Dive into the research topics of 'Self-service technology in China: exploring usability and consumer issues'. Together they form a unique fingerprint.

Cite this