Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 1132-1144 |
| Number of pages | 14 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 35 |
| Issue number | 9 |
| Early online date | 28 May 2018 |
| DOIs | |
| Publication status | Published - 2018 |
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Servicescape and shopping value : the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey. / Yalinay, Ozge; Baxter, Ian W. F.; Collinson, Elaine; Curran, Ross; Gannon, Martin Joseph; Lochrie, Sean; Taheri, Babak; Thompson, Jamie.
In: Journal of Travel and Tourism Marketing, Vol. 35, No. 9, 2018, p. 1132-1144.Research output: Contribution to journal › Article
TY - JOUR
T1 - Servicescape and shopping value
T2 - the role of negotiation intention, social orientation, and recreational identity at the Istanbul Grand Bazaar, Turkey
AU - Yalinay, Ozge
AU - Baxter, Ian W. F.
AU - Collinson, Elaine
AU - Curran, Ross
AU - Gannon, Martin Joseph
AU - Lochrie, Sean
AU - Taheri, Babak
AU - Thompson, Jamie
PY - 2018
Y1 - 2018
N2 - This paper examines the influence of negotiation intention, recreational shopper identity, and social shopping orientation on both servicescape and visitors’ overall shopping value in the Istanbul Grand Bazaar, Turkey. We developed and tested a conceptual model using a sample of 300 international visitors to the Bazaar. The results demonstrate that bargaining intention, recreational functions, and social interactions influence servicescape. This implies that, when tourists are motivated by bargain hunting, recreation, and socialisation, their attitude towards the shopping environment is more positive, which subsequently results in increased overall shopping value. Implications for managerial practice are also presented alongside suggestions for future research.
AB - This paper examines the influence of negotiation intention, recreational shopper identity, and social shopping orientation on both servicescape and visitors’ overall shopping value in the Istanbul Grand Bazaar, Turkey. We developed and tested a conceptual model using a sample of 300 international visitors to the Bazaar. The results demonstrate that bargaining intention, recreational functions, and social interactions influence servicescape. This implies that, when tourists are motivated by bargain hunting, recreation, and socialisation, their attitude towards the shopping environment is more positive, which subsequently results in increased overall shopping value. Implications for managerial practice are also presented alongside suggestions for future research.
U2 - 10.1080/10548408.2018.1475277
DO - 10.1080/10548408.2018.1475277
M3 - Article
VL - 35
SP - 1132
EP - 1144
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
SN - 1054-8408
IS - 9
ER -