Sharing the vision: representing the matters of concern for design-led fledgling companies in Scotland

Michael Pierre Johnson, Gregor White, Suzanne Prior, Dayna Galloway

Research output: Contribution to conferencePaper

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Design is being performed on an ever-increasing spectrum of complex practices arising in response to emerging markets and technologies, co-design, digital interaction, service design and cultures of innovation. This emerging notion of design has led to an expansive array of collaborative and facilitation skills to demonstrate and share how such methods can shape innovation. The meaning of these design things in practice can't be taken for granted as matters of fact, which raises a key challenge for design to represent its role through the contradictory nature of matters of concern. This paper explores an innovative, object-oriented approach within the field of design research, visually combining an actor-network theory framework with situational analysis, to report on the role of design for fledgling companies in Scotland, established and funded through the knowledge exchange hub Design in Action (DiA). Key findings and visual maps are presented from reflective discussions with actors from a selection of the businesses within DiA's portfolio. The suggestion is that any notions of strategic value, of engendering meaningful change, of sharing the vision of design, through design things, should be grounded in the reflexive interpretations of matters of concern that emerge.
Original languageEnglish
Number of pages28
Publication statusPublished - Jul 2016
Event20th Academic Design Management Conference Inflection Point : Design Research Meets Design Practice - Massachusetts College of Art and Design, Boston, United States
Duration: 22 Jul 201629 Jul 2016


Conference20th Academic Design Management Conference Inflection Point
Abbreviated title20 ADMC
Country/TerritoryUnited States


  • Design-led innovation
  • Actor-network mapping
  • Visual methods
  • Design things
  • Co-design


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