Simple but effective criteria: rethinking excellent qualitative research

Despite unremitting efforts to develop quality criteria of qualitative research, traditional criteria for the trustworthiness of qualitative results are still predominant in interpretive and naturalistic inquiries including Ph.D. studies. This work does not aim to replace the existing quality criteria but rather to update and simplify those criteria to include credibility, confirmability, and representativeness. The purpose of the study is to offer a review of existing criteria and strategies for qualitative research and to suggest simple criteria and strategies that will win the confidence of the academic community and augment the trustworthiness of qualitative research.