Stobswell - a case study in micro-marketing as a tool of urban regeneration

Pat Sedakat, Barry Worthington, Roy Hutchison

    Research output: Book/ReportBook


    The chapter, by Pat Sedakat, Barry Worthington and Roy Hutchison reports on an attempt to develop a 'micro-marketing strategy' for a district of Dundee affected by industrial decline and where urban renewal, social inclusion and community development have been identified as priority policy areas. The techniques are explored as a way to "'sell the community to itself', and thus nurture notions of community identity and pride as an intrinsic part of the process of renewal and regeneration" (p. 129). They conclude that, although this is marketing at a micro level, the approach "might later be adapted to form part of a more conventional marketing exercise promoting 'Dundee - the community' as a tourist destination" (p. 129).Chapters nine and ten examine the inter-relationships between economy and cultural production, with chapter nine exploring the ways in which a developing art scene has emerged in Las Vegas as a consequence of the increasing wealth of the city and the perceived need for visitor sites and venues to be attached to 'high culture' in order to attract and therefore create more wealth from visitors. Nicky Ryan, in her chapter titled 'Vegas at the Tipping Point!'
    Original languageEnglish
    Place of PublicationEastbourne
    PublisherLeisure Studies Association
    ISBN (Print)9781905369072, 1905369077
    Publication statusPublished - 1 Jul 2007

    Publication series

    NameLSA Publication
    PublisherLeisure Studies Association


    • Urban regeneration
    • Stobswell


    Dive into the research topics of 'Stobswell - a case study in micro-marketing as a tool of urban regeneration'. Together they form a unique fingerprint.

    Cite this