Talking about the "rotten fruits" of Rio 2016: the discursive power of the L-word

Adam Talbot

Abstract

This paper will examine the way the public conversation regarding Rio's emerging Olympic legacy has been framed as the projects implemented by local authorities. Based on ethnographic fieldwork with Olympic critics in Rio, conducted in 2016 and 2018, I will offer a brief analysis of the emerging Olympic legacy in the Cidade Maravilhosa. In particular, this paper explores the way legacy provides a discursive framework that limits discussion of negative impacts and missed opportunity costs, even among those at the sharp end of the negative impacts. The PR campaign which emblazons these projects as legacy projects serves to limit our thinking about what has changed in the city because of the event. I will therefore argue for a more expansive definition of the term legacy, rethinking what we mean by this term to include missed opportunities and negative impacts, giving a fuller picture of the impact mega-events have on cities.

Original language	English
Pages	61
Number of pages	1
Publication status	Published - 25 Apr 2019
Event	BSA Annual Conference 2019: Challenging Social Hierarchies and Inequalities - Glasgow Caledonian University, Glasgow, United Kingdom Duration: 24 Apr 2019 → 26 Apr 2019 https://www.britsoc.co.uk/events/key-bsa-events/bsa-annual-conference-2019-challenging-social-hierarchies-and-inequalities/

Conference

Conference	BSA Annual Conference 2019
Country	United Kingdom
City	Glasgow
Period	24/04/19 → 26/04/19
Internet address	https://www.britsoc.co.uk/events/key-bsa-events/bsa-annual-conference-2019-challenging-social-hierarchies-and-inequalities/

Access to Document

https://www.britsoc.co.uk/media/24958/ac2019_all_abstracts_by_session.pdf

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title = "Talking about the {"}rotten fruits{"} of Rio 2016: the discursive power of the L-word",

abstract = "This paper will examine the way the public conversation regarding Rio's emerging Olympic legacy has been framed as the projects implemented by local authorities. Based on ethnographic fieldwork with Olympic critics in Rio, conducted in 2016 and 2018, I will offer a brief analysis of the emerging Olympic legacy in the Cidade Maravilhosa. In particular, this paper explores the way legacy provides a discursive framework that limits discussion of negative impacts and missed opportunity costs, even among those at the sharp end of the negative impacts. The PR campaign which emblazons these projects as legacy projects serves to limit our thinking about what has changed in the city because of the event. I will therefore argue for a more expansive definition of the term legacy, rethinking what we mean by this term to include missed opportunities and negative impacts, giving a fuller picture of the impact mega-events have on cities.",

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