Talking about the "rotten fruits" of Rio 2016: the discursive power of the L-word

Adam Talbot

Abstract

This paper will examine the way the public conversation regarding Rio's emerging Olympic legacy has been framed as the projects implemented by local authorities. Based on ethnographic fieldwork with Olympic critics in Rio, conducted in 2016 and 2018, I will offer a brief analysis of the emerging Olympic legacy in the Cidade Maravilhosa. In particular, this paper explores the way legacy provides a discursive framework that limits discussion of negative impacts and missed opportunity costs, even among those at the sharp end of the negative impacts. The PR campaign which emblazons these projects as legacy projects serves to limit our thinking about what has changed in the city because of the event. I will therefore argue for a more expansive definition of the term legacy, rethinking what we mean by this term to include missed opportunities and negative impacts, giving a fuller picture of the impact mega-events have on cities.

Original language	English
Pages	61
Number of pages	1
Publication status	Published - 25 Apr 2019
Event	BSA Annual Conference 2019: Challenging Social Hierarchies and Inequalities - Glasgow Caledonian University, Glasgow, United Kingdom Duration: 24 Apr 2019 → 26 Apr 2019 https://www.britsoc.co.uk/events/key-bsa-events/bsa-annual-conference-2019-challenging-social-hierarchies-and-inequalities/

Conference

Conference	BSA Annual Conference 2019
Country/Territory	United Kingdom
City	Glasgow
Period	24/04/19 → 26/04/19
Internet address	https://www.britsoc.co.uk/events/key-bsa-events/bsa-annual-conference-2019-challenging-social-hierarchies-and-inequalities/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 15 Life on Land

Access to Document

https://www.britsoc.co.uk/media/24958/ac2019_all_abstracts_by_session.pdf

Cite this

@conference{8435d1256ce04ce89147fb742a29839b,

title = "Talking about the {"}rotten fruits{"} of Rio 2016: the discursive power of the L-word",

abstract = "This paper will examine the way the public conversation regarding Rio's emerging Olympic legacy has been framed as the projects implemented by local authorities. Based on ethnographic fieldwork with Olympic critics in Rio, conducted in 2016 and 2018, I will offer a brief analysis of the emerging Olympic legacy in the Cidade Maravilhosa. In particular, this paper explores the way legacy provides a discursive framework that limits discussion of negative impacts and missed opportunity costs, even among those at the sharp end of the negative impacts. The PR campaign which emblazons these projects as legacy projects serves to limit our thinking about what has changed in the city because of the event. I will therefore argue for a more expansive definition of the term legacy, rethinking what we mean by this term to include missed opportunities and negative impacts, giving a fuller picture of the impact mega-events have on cities.",

author = "Adam Talbot",

year = "2019",

month = apr,

day = "25",

language = "English",

pages = "61",

note = "BSA Annual Conference 2019 : Challenging Social Hierarchies and Inequalities ; Conference date: 24-04-2019 Through 26-04-2019",

url = "https://www.britsoc.co.uk/events/key-bsa-events/bsa-annual-conference-2019-challenging-social-hierarchies-and-inequalities/",

}

TY - CONF

T1 - Talking about the "rotten fruits" of Rio 2016

T2 - BSA Annual Conference 2019

AU - Talbot, Adam

PY - 2019/4/25

Y1 - 2019/4/25

N2 - This paper will examine the way the public conversation regarding Rio's emerging Olympic legacy has been framed as the projects implemented by local authorities. Based on ethnographic fieldwork with Olympic critics in Rio, conducted in 2016 and 2018, I will offer a brief analysis of the emerging Olympic legacy in the Cidade Maravilhosa. In particular, this paper explores the way legacy provides a discursive framework that limits discussion of negative impacts and missed opportunity costs, even among those at the sharp end of the negative impacts. The PR campaign which emblazons these projects as legacy projects serves to limit our thinking about what has changed in the city because of the event. I will therefore argue for a more expansive definition of the term legacy, rethinking what we mean by this term to include missed opportunities and negative impacts, giving a fuller picture of the impact mega-events have on cities.

AB - This paper will examine the way the public conversation regarding Rio's emerging Olympic legacy has been framed as the projects implemented by local authorities. Based on ethnographic fieldwork with Olympic critics in Rio, conducted in 2016 and 2018, I will offer a brief analysis of the emerging Olympic legacy in the Cidade Maravilhosa. In particular, this paper explores the way legacy provides a discursive framework that limits discussion of negative impacts and missed opportunity costs, even among those at the sharp end of the negative impacts. The PR campaign which emblazons these projects as legacy projects serves to limit our thinking about what has changed in the city because of the event. I will therefore argue for a more expansive definition of the term legacy, rethinking what we mean by this term to include missed opportunities and negative impacts, giving a fuller picture of the impact mega-events have on cities.

M3 - Abstract

SP - 61

Y2 - 24 April 2019 through 26 April 2019

ER -