Technology diffusion in rural markets: a user-centred approach

Maryam Aziz, Graham I. Johnson

Research output: Contribution to conferencePaper

Abstract

The paper presents a brief description of the practical research approaches adopted for technology diffusion in the rural markets. Research also highlights an evolution in rural regions’ socio-economic and technological culture due to the introduction of technology. Based on this viewpoint, adaptation of a user-centred approach to introduce information technology to rural regions is discussed. The approach is applied in two longitudinal studies - one in rural India and the other in rural China by the Advanced Technology and Research (AT&R;), NCR, U.K. in collaboration with TATA Institute of Social Science (TISS), India and Sino-European Usability Centre (SEUC), Dalian Maritime University, China respectively. Contributions have been made to the on-going debate about the appropriateness of research methodologies to design for and with individuals in rural markets.
Original languageEnglish
Number of pages2
Publication statusPublished - 4 Sep 2007
Externally publishedYes
Event21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007 - Lancaster, United Kingdom
Duration: 3 Sep 20077 Sep 2007

Conference

Conference21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007
CountryUnited Kingdom
CityLancaster
Period3/09/077/09/07

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technology diffusion
market
advanced technology
information technology
methodology

Cite this

Aziz, M., & Johnson, G. I. (2007). Technology diffusion in rural markets: a user-centred approach. Paper presented at 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007, Lancaster, United Kingdom.
Aziz, Maryam ; Johnson, Graham I. / Technology diffusion in rural markets : a user-centred approach. Paper presented at 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007, Lancaster, United Kingdom.2 p.
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Aziz, M & Johnson, GI 2007, 'Technology diffusion in rural markets: a user-centred approach' Paper presented at 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007, Lancaster, United Kingdom, 3/09/07 - 7/09/07, .

Technology diffusion in rural markets : a user-centred approach. / Aziz, Maryam; Johnson, Graham I.

2007. Paper presented at 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007, Lancaster, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Technology diffusion in rural markets

T2 - a user-centred approach

AU - Aziz, Maryam

AU - Johnson, Graham I.

PY - 2007/9/4

Y1 - 2007/9/4

N2 - The paper presents a brief description of the practical research approaches adopted for technology diffusion in the rural markets. Research also highlights an evolution in rural regions’ socio-economic and technological culture due to the introduction of technology. Based on this viewpoint, adaptation of a user-centred approach to introduce information technology to rural regions is discussed. The approach is applied in two longitudinal studies - one in rural India and the other in rural China by the Advanced Technology and Research (AT&R;), NCR, U.K. in collaboration with TATA Institute of Social Science (TISS), India and Sino-European Usability Centre (SEUC), Dalian Maritime University, China respectively. Contributions have been made to the on-going debate about the appropriateness of research methodologies to design for and with individuals in rural markets.

AB - The paper presents a brief description of the practical research approaches adopted for technology diffusion in the rural markets. Research also highlights an evolution in rural regions’ socio-economic and technological culture due to the introduction of technology. Based on this viewpoint, adaptation of a user-centred approach to introduce information technology to rural regions is discussed. The approach is applied in two longitudinal studies - one in rural India and the other in rural China by the Advanced Technology and Research (AT&R;), NCR, U.K. in collaboration with TATA Institute of Social Science (TISS), India and Sino-European Usability Centre (SEUC), Dalian Maritime University, China respectively. Contributions have been made to the on-going debate about the appropriateness of research methodologies to design for and with individuals in rural markets.

M3 - Paper

ER -

Aziz M, Johnson GI. Technology diffusion in rural markets: a user-centred approach. 2007. Paper presented at 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007, Lancaster, United Kingdom.