Abstract
| Original language | English |
|---|---|
| Number of pages | 2 |
| Publication status | Published - 4 Sep 2007 |
| Externally published | Yes |
| Event | 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007 - Lancaster, United Kingdom Duration: 3 Sep 2007 → 7 Sep 2007 |
Conference
| Conference | 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007 |
|---|---|
| Country | United Kingdom |
| City | Lancaster |
| Period | 3/09/07 → 7/09/07 |
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Technology diffusion in rural markets : a user-centred approach. / Aziz, Maryam; Johnson, Graham I.
2007. Paper presented at 21st British HCI Group Annual Conference: People and Computers XXI HCI.But Not as We Know It, HCI 2007, Lancaster, United Kingdom.Research output: Contribution to conference › Paper
TY - CONF
T1 - Technology diffusion in rural markets
T2 - a user-centred approach
AU - Aziz, Maryam
AU - Johnson, Graham I.
PY - 2007/9/4
Y1 - 2007/9/4
N2 - The paper presents a brief description of the practical research approaches adopted for technology diffusion in the rural markets. Research also highlights an evolution in rural regions’ socio-economic and technological culture due to the introduction of technology. Based on this viewpoint, adaptation of a user-centred approach to introduce information technology to rural regions is discussed. The approach is applied in two longitudinal studies - one in rural India and the other in rural China by the Advanced Technology and Research (AT&R;), NCR, U.K. in collaboration with TATA Institute of Social Science (TISS), India and Sino-European Usability Centre (SEUC), Dalian Maritime University, China respectively. Contributions have been made to the on-going debate about the appropriateness of research methodologies to design for and with individuals in rural markets.
AB - The paper presents a brief description of the practical research approaches adopted for technology diffusion in the rural markets. Research also highlights an evolution in rural regions’ socio-economic and technological culture due to the introduction of technology. Based on this viewpoint, adaptation of a user-centred approach to introduce information technology to rural regions is discussed. The approach is applied in two longitudinal studies - one in rural India and the other in rural China by the Advanced Technology and Research (AT&R;), NCR, U.K. in collaboration with TATA Institute of Social Science (TISS), India and Sino-European Usability Centre (SEUC), Dalian Maritime University, China respectively. Contributions have been made to the on-going debate about the appropriateness of research methodologies to design for and with individuals in rural markets.
M3 - Paper
ER -