Abstract
The paper presents a brief description of the practical research approaches adopted for technology diffusion in the rural markets. Research also highlights an evolution in rural regions’ socio-economic and technological culture due to the introduction of technology. Based on this viewpoint, adaptation of a user-centred approach to introduce information technology to rural regions is discussed. The approach is applied in two longitudinal studies - one in rural India and the other in rural China by the Advanced Technology and Research (AT&R;), NCR, U.K. in collaboration with TATA Institute of Social Science (TISS), India and Sino-European Usability Centre (SEUC), Dalian Maritime University, China respectively. Contributions have been made to the on-going debate about the appropriateness of research methodologies to design for and with individuals in rural markets.
| Original language | English |
|---|---|
| Number of pages | 2 |
| Publication status | Published - 4 Sep 2007 |
| Externally published | Yes |
| Event | 21st British HCI Group Annual Conference on People and Computers : HCI... but not as we know it - University of Lancaster, Lancaster, United Kingdom Duration: 3 Sep 2007 → 7 Sep 2007 Conference number: 21st |
Conference
| Conference | 21st British HCI Group Annual Conference on People and Computers |
|---|---|
| Abbreviated title | BCS-HCI '07 |
| Country | United Kingdom |
| City | Lancaster |
| Period | 3/09/07 → 7/09/07 |
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Cite this
Aziz, M., & Johnson, G. I. (2007). Technology diffusion in rural markets: a user-centred approach. Paper presented at 21st British HCI Group Annual Conference on People and Computers , Lancaster, United Kingdom.