The paper presents a brief description of the practical research approaches adopted for technology diffusion in the rural markets. Research also highlights an evolution in rural regions’ socio-economic and technological culture due to the introduction of technology. Based on this viewpoint, adaptation of a user-centred approach to introduce information technology to rural regions is discussed. The approach is applied in two longitudinal studies - one in rural India and the other in rural China by the Advanced Technology and Research (AT&R;), NCR, U.K. in collaboration with TATA Institute of Social Science (TISS), India and Sino-European Usability Centre (SEUC), Dalian Maritime University, China respectively. Contributions have been made to the on-going debate about the appropriateness of research methodologies to design for and with individuals in rural markets.
|Number of pages||2|
|Publication status||Published - 4 Sep 2007|
|Event||21st British HCI Group Annual Conference on People and Computers : HCI... but not as we know it - University of Lancaster, Lancaster, United Kingdom|
Duration: 3 Sep 2007 → 7 Sep 2007
Conference number: 21st
|Conference||21st British HCI Group Annual Conference on People and Computers|
|Abbreviated title||BCS-HCI '07|
|Period||3/09/07 → 7/09/07|
Aziz, M., & Johnson, G. I. (2007). Technology diffusion in rural markets: a user-centred approach. Paper presented at 21st British HCI Group Annual Conference on People and Computers , Lancaster, United Kingdom.