The Hawke’s Bay Wine Auction: history, motivations and benefits

Sharon L. Forbes; Tracy-Anne De Silva

doi:10.1007/978-3-030-30413-3_6

The Hawke’s Bay Wine Auction: history, motivations and benefits

Sharon L. Forbes^*
, Tracy-Anne De Silva

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

2 Citations (Scopus)

Abstract

The Hawke’s Bay wine region, located on the East Coast of the North Island, is New Zealand’s oldest and second largest wine-producing region. In 2018, the region consisted of 72 wineries, over 145 grape growers and a vineyard area of approximately 4700 hectares (www.hawkesbaywine.co.nz). Production in the region is centred on premium red wine varietals (i.e. Merlot, Cabernet Sauvignon and Syrah) and Chardonnay. Wineries in the region have been supporting the Hawke’s Bay Wine Auction since its inception. This chapter introduces readers to the Hawke’s Bay Wine Auction and examines the motivations of the wineries who donate, as well as the benefits they perceive they gain from their participation in the auction. This chapter also introduces readers to other annual charity wine auctions held around the world.

Original language	English
Title of host publication	Social sustainability in the global wine industry
Subtitle of host publication	concepts and cases
Editors	Sharon L. Forbes, Tracy-Anne De Silva, Armand Gilinsky Jr.
Place of Publication	Cham
Publisher	Palgrave Macmillan
Pages	75-91
Number of pages	17
ISBN (Electronic)	9783030304133
ISBN (Print)	9783030304126
DOIs	https://doi.org/10.1007/978-3-030-30413-3_6
Publication status	Published - 9 Dec 2019
Externally published	Yes

Keywords

Charity
Wine
Auction
Motives
Benefits

Access to Document

10.1007/978-3-030-30413-3_6

Cite this

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title = "The Hawke{\textquoteright}s Bay Wine Auction: history, motivations and benefits",

abstract = "The Hawke{\textquoteright}s Bay wine region, located on the East Coast of the North Island, is New Zealand{\textquoteright}s oldest and second largest wine-producing region. In 2018, the region consisted of 72 wineries, over 145 grape growers and a vineyard area of approximately 4700 hectares (www.hawkesbaywine.co.nz). Production in the region is centred on premium red wine varietals (i.e. Merlot, Cabernet Sauvignon and Syrah) and Chardonnay. Wineries in the region have been supporting the Hawke{\textquoteright}s Bay Wine Auction since its inception. This chapter introduces readers to the Hawke{\textquoteright}s Bay Wine Auction and examines the motivations of the wineries who donate, as well as the benefits they perceive they gain from their participation in the auction. This chapter also introduces readers to other annual charity wine auctions held around the world.",

author = "Forbes, \{Sharon L.\} and \{De Silva\}, Tracy-Anne",

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language = "English",

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pages = "75--91",

editor = "Forbes, \{Sharon L.\} and \{De Silva\}, Tracy-Anne and \{Gilinsky Jr.\}, Armand",

booktitle = "Social sustainability in the global wine industry",

publisher = "Palgrave Macmillan",

}

The Hawke’s Bay Wine Auction: history, motivations and benefits. / Forbes, Sharon L.; De Silva, Tracy-Anne.
Social sustainability in the global wine industry: concepts and cases. ed. / Sharon L. Forbes; Tracy-Anne De Silva; Armand Gilinsky Jr. Cham: Palgrave Macmillan, 2019. p. 75-91.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - The Hawke’s Bay Wine Auction

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AU - De Silva, Tracy-Anne

PY - 2019/12/9

Y1 - 2019/12/9

N2 - The Hawke’s Bay wine region, located on the East Coast of the North Island, is New Zealand’s oldest and second largest wine-producing region. In 2018, the region consisted of 72 wineries, over 145 grape growers and a vineyard area of approximately 4700 hectares (www.hawkesbaywine.co.nz). Production in the region is centred on premium red wine varietals (i.e. Merlot, Cabernet Sauvignon and Syrah) and Chardonnay. Wineries in the region have been supporting the Hawke’s Bay Wine Auction since its inception. This chapter introduces readers to the Hawke’s Bay Wine Auction and examines the motivations of the wineries who donate, as well as the benefits they perceive they gain from their participation in the auction. This chapter also introduces readers to other annual charity wine auctions held around the world.

AB - The Hawke’s Bay wine region, located on the East Coast of the North Island, is New Zealand’s oldest and second largest wine-producing region. In 2018, the region consisted of 72 wineries, over 145 grape growers and a vineyard area of approximately 4700 hectares (www.hawkesbaywine.co.nz). Production in the region is centred on premium red wine varietals (i.e. Merlot, Cabernet Sauvignon and Syrah) and Chardonnay. Wineries in the region have been supporting the Hawke’s Bay Wine Auction since its inception. This chapter introduces readers to the Hawke’s Bay Wine Auction and examines the motivations of the wineries who donate, as well as the benefits they perceive they gain from their participation in the auction. This chapter also introduces readers to other annual charity wine auctions held around the world.

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DO - 10.1007/978-3-030-30413-3_6

M3 - Chapter (peer-reviewed)

SN - 9783030304126

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EP - 91

BT - Social sustainability in the global wine industry

A2 - Forbes, Sharon L.

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A2 - Gilinsky Jr., Armand

PB - Palgrave Macmillan

CY - Cham

ER -

The Hawke’s Bay Wine Auction: history, motivations and benefits

Abstract

Keywords

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