Towards an applied gamification model for tracking, managing, & encouraging sustainable travel behaviours

Simon Wells, Henri Kotkanen, Michael Schlafli, Silvia Gabrielli, Judith Masthoff, Antti Jyllha, Paula Forbes

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In this paper we introduce a gamification model for encouraging sustainable multi-modal urban travel in modern European cities. Our aim is to provide a mechanism that encourages users to reflect on their current travel behaviours and to engage in more environmentally friendly activities that lead to the formation of sustainable, long-term travel behaviours. To achieve this our users track their own behaviours, set goals, manage their progress towards those goals, and respond to challenges. Our approach uses a point accumulation and level achievement metaphor to abstract from the underlying specifics of individual behaviours and goals to allow an extensible and flexible platform for behaviour management. We present our model within the context of the SUPERHUB project and platform.
Original languageEnglish
Article numbere2
Number of pages9
JournalEAI Endorsed Transactions on Ambient Systems
Issue number4
Publication statusPublished - 31 Oct 2014
Externally publishedYes


  • Sustainability
  • Gamification
  • Transport
  • Behaviour change techniques

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