Understanding audiences from industry sectors in knowledge exchange

Suzanne Prior, Jen Baillie, Gemma Kearney, Deborah Maxwell

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    Abstract

    This essay discusses the concept of Knowledge Exchange between industry and academia. In particular it focuses on ways in which academic organisations can learn about different industry sectors in order to identify potential Knowledge Exchange partners and how they operate. Three case studies of scoping approaches taken in the understanding of these audiences are presented followed by a discussion of their different strengths and weaknesses. This essay concludes with presentation of an initial framework for scoping and suggestions for where this work can be developed in the future.
    Original languageEnglish
    Pages (from-to)260-274
    Number of pages15
    JournalParticipations: Journal of Audience & Reception Studies
    Volume10
    Issue number2
    Publication statusPublished - Nov 2013

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