Frisbee inventor, Walter Frederick Morrison, conceived and developed his aerodynamic plastic disc in the 1950s, and hundreds of millions have been sold worldwide since. Originally called “Pluto Platter,” Morrison sold the toy at local fairs. He and his future wife, Lu, got the idea from playing with a metal cake pan on the beach in California. The platter’s novel aerodynamic shape allowed it to hover briefly or travel surprisingly long distances, kept aloft by its rotation. In 1957 Morrison sold the rights to the Californian firm Wham-O, which discovered that youngsters were calling the toy a “Frisbie,” after the name of a well-known pie. The company changed the spelling to avoid trademark infringement and the Frisbee was born.
|Title of host publication||Entrepreneurship marketing|
|Subtitle of host publication||principles and practice of SME marketing|
|Editors||Sonny Nwankwo, Ayantunji Gbadamosi|
|Place of Publication||Abingdon|
|Number of pages||17|
|ISBN (Print)||9780415573764, 9780415573757|
|Publication status||Published - 26 Nov 2010|