Understanding consumers in entrepreneurship marketing

Nnamdi O. Madichie*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)


Frisbee inventor, Walter Frederick Morrison, conceived and developed his aerodynamic plastic disc in the 1950s, and hundreds of millions have been sold worldwide since. Originally called “Pluto Platter,” Morrison sold the toy at local fairs. He and his future wife, Lu, got the idea from playing with a metal cake pan on the beach in California. The platter’s novel aerodynamic shape allowed it to hover briefly or travel surprisingly long distances, kept aloft by its rotation. In 1957 Morrison sold the rights to the Californian firm Wham-O, which discovered that youngsters were calling the toy a “Frisbie,” after the name of a well-known pie. The company changed the spelling to avoid trademark infringement and the Frisbee was born.
Original languageEnglish
Title of host publicationEntrepreneurship marketing
Subtitle of host publicationprinciples and practice of SME marketing
EditorsSonny Nwankwo, Ayantunji Gbadamosi
Place of PublicationAbingdon
Number of pages17
ISBN (Electronic)9780203838648
ISBN (Print)9780415573764, 9780415573757
Publication statusPublished - 26 Nov 2010
Externally publishedYes


Dive into the research topics of 'Understanding consumers in entrepreneurship marketing'. Together they form a unique fingerprint.

Cite this