Understanding consumers in entrepreneurship marketing

Nnamdi O. Madichie*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Frisbee inventor, Walter Frederick Morrison, conceived and developed his aerodynamic plastic disc in the 1950s, and hundreds of millions have been sold worldwide since. Originally called “Pluto Platter,” Morrison sold the toy at local fairs. He and his future wife, Lu, got the idea from playing with a metal cake pan on the beach in California. The platter’s novel aerodynamic shape allowed it to hover briefly or travel surprisingly long distances, kept aloft by its rotation. In 1957 Morrison sold the rights to the Californian firm Wham-O, which discovered that youngsters were calling the toy a “Frisbie,” after the name of a well-known pie. The company changed the spelling to avoid trademark infringement and the Frisbee was born.
Original languageEnglish
Title of host publicationEntrepreneurship marketing
Subtitle of host publicationprinciples and practice of SME marketing
EditorsSonny Nwankwo, Ayantunji Gbadamosi
Place of PublicationAbingdon
PublisherRoutledge
Chapter6
Pages79-95
Number of pages17
ISBN (Electronic)9780203838648
ISBN (Print)9780415573764, 9780415573757
DOIs
Publication statusPublished - 26 Nov 2010
Externally publishedYes

Fingerprint

Entrepreneurship
Toys
Aerodynamics
Marketing
Fairs
Names
Inventor
Metals
1950s
Trademark
Wives
Spelling

Cite this

Madichie, N. O. (2010). Understanding consumers in entrepreneurship marketing. In S. Nwankwo, & A. Gbadamosi (Eds.), Entrepreneurship marketing: principles and practice of SME marketing (pp. 79-95). Abingdon: Routledge. https://doi.org/10.4324/9780203838648
Madichie, Nnamdi O. / Understanding consumers in entrepreneurship marketing. Entrepreneurship marketing: principles and practice of SME marketing. editor / Sonny Nwankwo ; Ayantunji Gbadamosi. Abingdon : Routledge, 2010. pp. 79-95
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Madichie, NO 2010, Understanding consumers in entrepreneurship marketing. in S Nwankwo & A Gbadamosi (eds), Entrepreneurship marketing: principles and practice of SME marketing. Routledge, Abingdon, pp. 79-95. https://doi.org/10.4324/9780203838648

Understanding consumers in entrepreneurship marketing. / Madichie, Nnamdi O.

Entrepreneurship marketing: principles and practice of SME marketing. ed. / Sonny Nwankwo; Ayantunji Gbadamosi. Abingdon : Routledge, 2010. p. 79-95.

Research output: Chapter in Book/Report/Conference proceedingChapter

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Madichie NO. Understanding consumers in entrepreneurship marketing. In Nwankwo S, Gbadamosi A, editors, Entrepreneurship marketing: principles and practice of SME marketing. Abingdon: Routledge. 2010. p. 79-95 https://doi.org/10.4324/9780203838648