'University, Industry and Impact' conference was held as part of the 30th anniversary of Brunel's experimental techniques Center, etCbrunel. The center specializes in surface science and micro analysis, and aims to bridge the gap between university and business. etCbrunel's director, Robert Bulpett, recognizes the need of industry to access university science in many ways and forms, and the center's work ranges from one-off materials analyses to long-term investigative research projects. The research has resulted in a new product range, and developed the company's production standard. Protecting industry's commercial interests while satisfying the university and academic desire to publish and disseminate findings can sometimes be problematic. The funding enabled Orlowska to work at Brunel for 12 days over the course of the project, using its analytical equipment and engaging with academic metallurgists and materials scientists, in order to help understand and solve this problem of tungsten embrittlement in an aluminum nitride potting environment.