Abstract
| Original language | English |
|---|---|
| Title of host publication | ICEIS 2008: Proceedings of the Tenth International conference on Enterprise Information Systems Vol HCI |
| Editors | José Cordeiro, Joaquim Filipe |
| Publisher | Scitepress Digital Library |
| Pages | 160-165 |
| Number of pages | 6 |
| Volume | 5 |
| ISBN (Print) | 9789898111401 |
| DOIs | |
| Publication status | Published - 2008 |
| Externally published | Yes |
| Event | Tenth International Conference on Enterprise Information Systems - Barcelona, Spain Duration: 12 Jun 2007 → 16 Jun 2007 |
Publication series
| Name | ICEIS - International Conference on Enterprise Information Systems |
|---|
Conference
| Conference | Tenth International Conference on Enterprise Information Systems |
|---|---|
| Country | Spain |
| City | Barcelona |
| Period | 12/06/07 → 16/06/07 |
Cite this
}
Usability challenges in emerging markets. / Aziz, Maryam; Riley, Chris; Johnson, Graham.
ICEIS 2008: Proceedings of the Tenth International conference on Enterprise Information Systems Vol HCI. ed. / José Cordeiro; Joaquim Filipe. Vol. 5 Scitepress Digital Library, 2008. p. 160-165 (ICEIS - International Conference on Enterprise Information Systems).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
TY - GEN
T1 - Usability challenges in emerging markets
AU - Aziz, Maryam
AU - Riley, Chris
AU - Johnson, Graham
PY - 2008
Y1 - 2008
N2 - Understanding emerging cultures and adapting new services accordingly is one of the biggest challenges faced by modern businesses today. Several user-centred approaches are employed during the life-cycle of service adoption. These approaches mainly involve design and evaluation of a service based on specific requirements of the target market. This paper describes an on-going multi-method case study which involves the evaluation of a self-service ATM system with a fingerprint sensor used for identification purposes as based in the financial sector of Pakistan. The paper is positioned to assess the validity of traditional usability evaluation methods in the context of emerging markets. These methods include one-on-one observations, in-depth interviews and sensor performance data analysis. The methods ensure both objective and subjective assessment of sensor use throughout. However, several difficulties faced with sensor evaluation such as participant recruitment, lack of participants’ r esponse and the impact on the local culture’s user attitude towards sensor use are discussed. The paper also presents the preliminary findings and draws implications for both researchers and practitioners based on our experience.
AB - Understanding emerging cultures and adapting new services accordingly is one of the biggest challenges faced by modern businesses today. Several user-centred approaches are employed during the life-cycle of service adoption. These approaches mainly involve design and evaluation of a service based on specific requirements of the target market. This paper describes an on-going multi-method case study which involves the evaluation of a self-service ATM system with a fingerprint sensor used for identification purposes as based in the financial sector of Pakistan. The paper is positioned to assess the validity of traditional usability evaluation methods in the context of emerging markets. These methods include one-on-one observations, in-depth interviews and sensor performance data analysis. The methods ensure both objective and subjective assessment of sensor use throughout. However, several difficulties faced with sensor evaluation such as participant recruitment, lack of participants’ r esponse and the impact on the local culture’s user attitude towards sensor use are discussed. The paper also presents the preliminary findings and draws implications for both researchers and practitioners based on our experience.
U2 - 10.5220/0001684601600165
DO - 10.5220/0001684601600165
M3 - Conference contribution
SN - 9789898111401
VL - 5
T3 - ICEIS - International Conference on Enterprise Information Systems
SP - 160
EP - 165
BT - ICEIS 2008: Proceedings of the Tenth International conference on Enterprise Information Systems Vol HCI
A2 - Cordeiro, José
A2 - Filipe, Joaquim
PB - Scitepress Digital Library
ER -