User experience at NCR: an organisational overview

Phil N. Day*, Graham I. Johnson, Charlie Rohan, Chris Riley, Maggie Carlisle

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)
33 Downloads (Pure)


In this paper the role of user experience (UX) in a large multinational corporation is presented in an historical perspective with recent organisational changes being described that have resulted in the UX role being placed in a central corporate team. Some examples are selected to illustrate a portion of the activities undertaken by this group, and the skills needed to accompany core technical knowledge are outlined. A working definition of user experience is then described that reflects the recent changes that the user experience role has had in our organisation, with this definition being compared with existing definitions of usability. The paper then concludes with reflections on the UX role within a large organisation, and presents some thoughts on how the UX role could be developed in the future. related context upon individual gaze and action during a collaborative Tetris game. Results show that experts as well as novices adapt their playing style when interacting in mixed ability pairs. We also present machine learning results about the prediction of player’s social context.

Original languageEnglish
Title of host publicationPeople and computers XXIV Games are a serious business
Subtitle of host publicationproceedings of HCI 2010 the 24th BCS Interaction Specialist Group conference, University of Abertay, Dundee, UK 6-10 September 2010
EditorsTom McEwan, Lachlan M. McKinnon
Place of PublicationSwindon
PublisherBCS Learning & Development Ltd.
Number of pages9
ISBN (Print) 9781780171302
Publication statusPublished - 6 Sep 2010
Externally publishedYes
Event2010 British Computer Society Conference on Human-Computer Interaction, BCS-HCI 2010 - Dundee, United Kingdom
Duration: 6 Sep 201010 Sep 2010

Publication series

NameElectronic Workshops in Computing (eWiC)
PublisherBCS Learning & Development
ISSN (Print)1477-9358


Conference2010 British Computer Society Conference on Human-Computer Interaction, BCS-HCI 2010
Country/TerritoryUnited Kingdom


  • Usability
  • User experience
  • Consumer experience
  • Self-service technology


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