Using animated scenarios to explore severity of cyberbullying and reporting readiness

Claire Sutherland, Lynne Coventry, Elizabeth Sillence

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)


Cyberbullying is a growing social problem especially amongst school aged children facilitated by the prevalent use of communication technology. This paper examines (a) the extent to which cyberbullying incidents are distinguishable by perceived severity and (b) the role of perpetrator anonymity on such perceptions of severity. Sixty six female school students (age 10-12 years) were shown animated scenarios depicting mobile phone based cyberbullying scenarios. Measures of severity and likelihood to report the incident were taken. The findings show that children were able to distinguish between different levels of severity of cyberbullying and were influenced by the anonymity of the perpetrator, with anonymous perpetrator scenarios being rated as more severe than known perpetrators. Bystanders rated scenarios with the same severity as victims but were less likely to report.

Original languageEnglish
Title of host publicationDesigning futures. The future of design
Subtitle of host publicationproceedings of the 26th Australian Computer-Human Interaction Conference (OzCHI 2014)
EditorsToni Robertson, Kenton O'Hara, Lian Loke, Greg Wadley, Tuck Leong
Place of PublicationNew York
PublisherAssociation for Computing Machinery, Inc
Number of pages4
ISBN (Electronic)9781450306539
Publication statusPublished - 2 Dec 2014
Externally publishedYes
Event26th Australian Computer-Human Interaction Conference, OzCHI 2014: Designing futures. The future of design - University of Technology, Sydney, Australia
Duration: 2 Dec 20145 Dec 2014
Conference number: 26th


Conference26th Australian Computer-Human Interaction Conference, OzCHI 2014
Abbreviated titleOzCHI 2014


  • Reporting
  • Resilience
  • Scenarios
  • Bystander
  • Cyberbullying
  • Perceived severity


Dive into the research topics of 'Using animated scenarios to explore severity of cyberbullying and reporting readiness'. Together they form a unique fingerprint.

Cite this