Abstract
This paper will explore the culture of social video game consumption in the UK and China and the impact of commercial structures upon the social interaction between streamers and their audiences. Through a comparative analysis of literature reviewing video game streaming and viewing practices in each region and thematic analysis of streamer interviews and viewer surveys, we define the social and commercial conventions of Western and Chinese streaming platform approaches. Through the lenses of communities of play (Dekoven, 2002) and outsidership (Johanson and Vahlne, 2009) we seek to understand their differences, effect on socialisation and the potential implications for streamers, audiences and game developers seeking to engage with Chinese and Western streaming platforms.
| Original language | English |
|---|---|
| Number of pages | 3 |
| Publication status | Published - 12 Apr 2022 |
| Event | InGame International Conference: Games in/between China and the West - Online, Dundee, United Kingdom Duration: 12 Apr 2022 → 13 Apr 2022 https://www.innovationforgames.com/ingame_international/igi-conference/ |
Conference
| Conference | InGame International Conference |
|---|---|
| Country/Territory | United Kingdom |
| City | Dundee |
| Period | 12/04/22 → 13/04/22 |
| Internet address |
Keywords
- Games cultures audiences
- Video games market preferences
- Outsidership
- Communities of play
- Video game streaming