"We are always after that balance": managing innovation in the new digital media industry

Sabine Hotho, Katherine Champion

Research output: Contribution to journalArticle

7 Citations (Scopus)
44 Downloads (Pure)

Abstract

The pressure to innovate is growing as technology cycles change more rapidly. Organisations need to balance exploration and exploitation effectively if they are to heed the innovation imperative. Organisational ambidexterity is proposed as a means to achieve such balance with structural or contextual ambidexterity as possible choices. Yet how organisations become ambidextrous is an as yet underresearched area, and different industry sectors may pose different innovation challenges. Using the case study method, this paper examines how a computer games company responds to an industry-specific innovation challenge and how it endeavours to balance exploration and exploitation. The findings suggest that ambidexterity is difficult to achieve, and is fraught with organisational tensions which might eventually jeopardise the innovation potential of a company. The paper suggests that more qualitative research is needed to further our understanding of innovation challenges, innovation management and organisational ambidexterity.
Original languageEnglish
Pages (from-to)36-50
Number of pages15
JournalJournal of Technology Management & Innovation
Volume5
Issue number3
Publication statusPublished - 2010

Fingerprint

Media industry
Innovation
Digital media
Managing innovation
Organizational ambidexterity
Ambidexterity
Industry
Exploration and exploitation
Computer games
Innovation management
Case study method
Qualitative research

Cite this

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"We are always after that balance" : managing innovation in the new digital media industry. / Hotho, Sabine; Champion, Katherine.

In: Journal of Technology Management & Innovation, Vol. 5, No. 3, 2010, p. 36-50.

Research output: Contribution to journalArticle

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