Why bean beer?

    Research output: Contribution to specialist publicationArticle

    50 Downloads (Pure)

    Abstract

    Beer can be a wholesome beverage, and the art of brewing beer has been intertwined with the development of civilised society for centuries. Today, the latest valuation of the economic value of beer (by accountants Ernst and Young in 2013), reported that Europe is the world’s biggest producer of beer with over 4,500 breweries delivering around 390 million hectolitres annually – which in plain English is 68,632,200,000 pints (since 1 hectolitre is a small spillage less than 176 imperial pints). The industry employs over 2 million people, and around 125,000 of these are employed in breweries themselves. It should also be no surprise then that sales generated 53 billion Euro, which is almost doubled again by the value added from the supply chain. Also, the EU brewing sector had a trade surplus (i.e. exports were greater than imports) to the value of 3 billion Euro in 2012. Beer is serious business.
    Original languageEnglish
    Pages18-19
    Number of pages2
    VolumeWinter 2018
    Specialist publicationThe Pulse Magazine
    PublisherPGRO
    Publication statusPublished - 31 Dec 2018

    Fingerprint

    valuation
    art
    import
    industry
    economics
    Europe
    surplus
    beverage
    world
    spillage
    society
    young
    plain

    Cite this

    Iannetta, P. P. M., Black, K., Tziboula-Clarke, A., White, P., & Walker, G. M. (2018). Why bean beer? The Pulse Magazine, Winter 2018, 18-19.
    Iannetta, P.P.M. ; Black, Kirsty ; Tziboula-Clarke, Athina ; White, P. ; Walker, Graeme M. / Why bean beer?. In: The Pulse Magazine. 2018 ; Vol. Winter 2018. pp. 18-19.
    @misc{34cc72aa618941dbaee85bb7d67ee914,
    title = "Why bean beer?",
    abstract = "Beer can be a wholesome beverage, and the art of brewing beer has been intertwined with the development of civilised society for centuries. Today, the latest valuation of the economic value of beer (by accountants Ernst and Young in 2013), reported that Europe is the world’s biggest producer of beer with over 4,500 breweries delivering around 390 million hectolitres annually – which in plain English is 68,632,200,000 pints (since 1 hectolitre is a small spillage less than 176 imperial pints). The industry employs over 2 million people, and around 125,000 of these are employed in breweries themselves. It should also be no surprise then that sales generated 53 billion Euro, which is almost doubled again by the value added from the supply chain. Also, the EU brewing sector had a trade surplus (i.e. exports were greater than imports) to the value of 3 billion Euro in 2012. Beer is serious business.",
    author = "P.P.M. Iannetta and Kirsty Black and Athina Tziboula-Clarke and P. White and Walker, {Graeme M.}",
    year = "2018",
    month = "12",
    day = "31",
    language = "English",
    volume = "Winter 2018",
    pages = "18--19",
    journal = "The Pulse Magazine",
    issn = "1758-3543",
    publisher = "PGRO",

    }

    Iannetta, PPM, Black, K, Tziboula-Clarke, A, White, P & Walker, GM 2018, 'Why bean beer?' The Pulse Magazine, vol. Winter 2018, pp. 18-19.

    Why bean beer? / Iannetta, P.P.M.; Black, Kirsty; Tziboula-Clarke, Athina; White, P.; Walker, Graeme M.

    In: The Pulse Magazine, Vol. Winter 2018, 31.12.2018, p. 18-19.

    Research output: Contribution to specialist publicationArticle

    TY - GEN

    T1 - Why bean beer?

    AU - Iannetta, P.P.M.

    AU - Black, Kirsty

    AU - Tziboula-Clarke, Athina

    AU - White, P.

    AU - Walker, Graeme M.

    PY - 2018/12/31

    Y1 - 2018/12/31

    N2 - Beer can be a wholesome beverage, and the art of brewing beer has been intertwined with the development of civilised society for centuries. Today, the latest valuation of the economic value of beer (by accountants Ernst and Young in 2013), reported that Europe is the world’s biggest producer of beer with over 4,500 breweries delivering around 390 million hectolitres annually – which in plain English is 68,632,200,000 pints (since 1 hectolitre is a small spillage less than 176 imperial pints). The industry employs over 2 million people, and around 125,000 of these are employed in breweries themselves. It should also be no surprise then that sales generated 53 billion Euro, which is almost doubled again by the value added from the supply chain. Also, the EU brewing sector had a trade surplus (i.e. exports were greater than imports) to the value of 3 billion Euro in 2012. Beer is serious business.

    AB - Beer can be a wholesome beverage, and the art of brewing beer has been intertwined with the development of civilised society for centuries. Today, the latest valuation of the economic value of beer (by accountants Ernst and Young in 2013), reported that Europe is the world’s biggest producer of beer with over 4,500 breweries delivering around 390 million hectolitres annually – which in plain English is 68,632,200,000 pints (since 1 hectolitre is a small spillage less than 176 imperial pints). The industry employs over 2 million people, and around 125,000 of these are employed in breweries themselves. It should also be no surprise then that sales generated 53 billion Euro, which is almost doubled again by the value added from the supply chain. Also, the EU brewing sector had a trade surplus (i.e. exports were greater than imports) to the value of 3 billion Euro in 2012. Beer is serious business.

    M3 - Article

    VL - Winter 2018

    SP - 18

    EP - 19

    JO - The Pulse Magazine

    JF - The Pulse Magazine

    SN - 1758-3543

    PB - PGRO

    ER -

    Iannetta PPM, Black K, Tziboula-Clarke A, White P, Walker GM. Why bean beer? The Pulse Magazine. 2018 Dec 31;Winter 2018:18-19.