The purpose of this study was to examine the influences that led an individual to becoming and remaining an outdoor adventure sport coach. A case study of a single high level climbing/kayaking coach is presented using inductive thematic analysis to explore his perception of the factors that have influenced him before and during his career. This approach provides a unique insight into the social influences on coaches and how they inform coaches' personal values. The study revealed a pattern of formative experiences acting on the participant throughout his life and career. Early experiences, exposure to the sport, and contact with significant others have influenced his decision to participate in outdoor adventure sports and allow him to derive satisfaction from passing his knowledge onto others. The value of this single coach's personal experiences of sport is discussed in relation to the insight they provide into why coaches enter and stay in coaching careers.