Writing cases to advance wine business research and pedagogy

Armand Gilinsky Jr.; Sharon L. Forbes; Marlene M. Reed

doi:10.1016/j.wep.2016.04.001

Writing cases to advance wine business research and pedagogy

Armand Gilinsky Jr.^*
, Sharon L. Forbes
, Marlene M. Reed

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

23 Downloads (Pure)

Abstract

This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.

Original language	English
Pages (from-to)	60-67
Number of pages	8
Journal	Wine Economics and Policy
Volume	5
Issue number	1
Early online date	23 Apr 2016
DOIs	https://doi.org/10.1016/j.wep.2016.04.001
Publication status	Published - 1 Jun 2016
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education

Keywords

Wine business
Case research
Case writing

Access to Document

10.1016/j.wep.2016.04.001Licence: CC BY-NC-ND

Forbes_WritingCasesToAdvanceWineBusinessResearch_Published_2016Final published version, 417 KBLicence: CC BY-NC-ND

Cite this

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title = "Writing cases to advance wine business research and pedagogy",

abstract = "This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.",

author = "\{Gilinsky Jr.\}, Armand and Forbes, \{Sharon L.\} and Reed, \{Marlene M.\}",

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AU - Gilinsky Jr., Armand

AU - Forbes, Sharon L.

AU - Reed, Marlene M.

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N2 - This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.

AB - This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.

U2 - 10.1016/j.wep.2016.04.001

DO - 10.1016/j.wep.2016.04.001

M3 - Article

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JO - Wine Economics and Policy

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Writing cases to advance wine business research and pedagogy

Abstract

UN SDGs

Keywords

Access to Document

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Cite this