Writing cases to advance wine business research and pedagogy

Armand Gilinsky Jr.; Sharon L. Forbes; Marlene M. Reed

doi:10.1016/j.wep.2016.04.001

Writing cases to advance wine business research and pedagogy

Armand Gilinsky Jr.^*, Sharon L. Forbes, Marlene M. Reed

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

22 Downloads (Pure)

Abstract

This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.

Original language	English
Pages (from-to)	60-67
Number of pages	8
Journal	Wine Economics and Policy
Volume	5
Issue number	1
Early online date	23 Apr 2016
DOIs	https://doi.org/10.1016/j.wep.2016.04.001
Publication status	Published - 1 Jun 2016
Externally published	Yes

Keywords

Wine business
Case research
Case writing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.wep.2016.04.001Licence: CC BY-NC-ND

Forbes_WritingCasesToAdvanceWineBusinessResearch_Published_2016Final published version, 417 KBLicence: CC BY-NC-ND

Cite this

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title = "Writing cases to advance wine business research and pedagogy",

abstract = "This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.",

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AU - Forbes, Sharon L.

AU - Reed, Marlene M.

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N2 - This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.

AB - This paper is meant to open a dialogue about the elements that constitute an outstanding wine business case study and, if used for teaching purposes, an instructor׳s manual. The ability to understand, synthesize, evaluate, and also create cases is becoming an increasingly important career-building skill for graduates of higher education programs across all disciplines. First we examine the market for wine business cases, and we then provide a step-by-step guide to the development of cases specifically targeted for wine business education.

U2 - 10.1016/j.wep.2016.04.001

DO - 10.1016/j.wep.2016.04.001

M3 - Article

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JO - Wine Economics and Policy

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Writing cases to advance wine business research and pedagogy

Abstract

Keywords

UN SDGs

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Cite this